Songpop 2 vip access6/12/2023 ![]() "It's becoming a tool for generations to play with one another, and maybe have the daughter discover the music the mother likes, and the other way around."įreshPlanet is keen to work more closely with the music industry on SongPop. ![]() "We have a lot of mothers playing with daughters too," he said. Nouzareth said that SongPop has two key groups of players: teenagers and young adults who are guessing today's hits and older players who are guessing the music from their own youth. ![]() The game involves guessing song clips as they play, as quickly as possible, then challenging friends to guess them faster, like a musical version of Zynga's Draw Something – one of the other big mobile/social hits of 2012.Īround 50% of SongPop's traffic comes from the US, with the UK its second most popular market according to Nouzareth, who added that 68% of the game's players are women, and 32% men.įreshPlanet has spent "almost nothing" on marketing, with its growth coming from a mix of word-of-mouth, app store promotions, positive reviews and a glowing recommendation by Facebook CEO Mark Zuckerberg on the social network earlier this year.
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